Explainer Video: Amprion
Case study on an animated explainer video for energy giant Amprion.
In this explainer video for Amprion, I experimented with the use of illustrated textures animated along with classic illlustrations, all to tell a clear, consistent visual story for the client. My task was to condense a complex topic - new software for the regulation of energy output for their wind turbines.
Amprion's art director really loved the textured grain I've used in my illustrations lately, so our first challenge was figuring out how to adapt this to an animation format.

I created very large grainy color fields as transparent files I could bring into Aftereffects and animate using masks. This got us most of the way there, and most of the animation relied on raster images and masking.
An illustration of a flat landscape and a sky with fantastic colors and textures. The landscape has many overlapping shades of blue and turquoise, and the sky has overlapping blue, magenta, and yellow. The text "Wie hält Man das Stromnetz stabil?" appears in white in front of the sky.
Translating their topic into visual form was the next step.

Amprion wanted to use this video to explain a revolutionary new software they developed which helps stabilize the power output of wind turbines. We decided on using a rotor and a frequency wave to visualize the setup, with a few extra frames in the middle of the video to show the transition from physical to digital methods of frequency regulation.
An illustration of a landscape and sky in fantastic colors and textures, in turquoise, dark blue, magenta, and yellow, with a small city silhouette in the background, and a large simplified illustration of a factory drawn in white. The factory has textured smoke coming out of it, and there is a drawing of a rotor overlaid across the factoryAn illustration of a landscape and a sky in fantastic colors and textures of turquoise, dark blue, magenta, and yellow. There are white wind turbines and power lines drawn in the foregroundAn illustration of a bright turquoise and green background with white circuit board lines. There is a rotor designed to look like a circuitboard in the center
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Explainer Video: Amprion
Case study on an animated explainer video for energy giant Amprion.
In this explainer video for Amprion, I experimented with the use of illustrated textures animated along with classic illlustrations, all to tell a clear, consistent visual story for the client. My task was to condense a complex topic - new software for the regulation of energy output for their wind turbines.
An illustration of a flat landscape and a sky with fantastic colors and textures. The landscape has many overlapping shades of blue and turquoise, and the sky has overlapping blue, magenta, and yellow. The text "Wie hält Man das Stromnetz stabil?" appears in white in front of the sky.
Amprion's art director loved the textured grain I've used in my illustrations lately, so our first challenge was figuring out how to adapt this to an animation format.
An illustration of a landscape and sky in fantastic colors and textures, in turquoise, dark blue, magenta, and yellow, with a small city silhouette in the background, and a large simplified illustration of a factory drawn in white. The factory has textured smoke coming out of it, and there is a drawing of a rotor overlaid across the factory
I created very large grainy color fields as transparent files I could bring into Aftereffects and animate using masks. This got us most of the way there, and most of the animation relied on raster images and masking.
An illustration of a landscape and a sky in fantastic colors and textures of turquoise, dark blue, magenta, and yellow. There are white wind turbines and power lines drawn in the foreground
Translating their topic into visual form was the next step.

Amprion wanted to use this video to explain a revolutionary new software they developed which helps stabilize the power output of wind turbines. We decided on using a rotor and a frequency wave to visualize the setup, with a few extra frames in the middle of the video to show the transition from physical to digital methods of frequency regulation.
An illustration of a bright turquoise and green background with white circuit board lines. There is a rotor designed to look like a circuitboard in the center
Back to Portfolio home
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