bots & people
Bots and People's branding is the result of one of my favorite team-ups with superstar art director Dario Ferrando. We created a bold brand with a sticker aesthetic for this tech company focused on automation and education.
Six cartoon-style icons on a light grey background: a pink laptop with waves indicating sound, a purple robot with antennae, a green smartphone with a signal icon, a yellow battery with a shocked expression, a purple gear with a play button inside, and a round purple robot with a sad face and tears.
Helping Bots & People stand out from other tech companies was one of our goals. We also wanted the brand to be approachable, fun, and a little subversive.

The sticker aesthetic we developed makes Bots & People immediately recognizeable. The team put the brand guidelines perfectly to use and the brand has stood the test of time.
back to Portfolio home
bots & people
Bots and People's branding is the result of one of my favorite team-ups with superstar art director Dario Ferrando. We created a bold brand with a sticker aesthetic for this tech company focused on automation and education.
Helping Bots & People stand out from other tech companies was one of our goals. We also wanted the brand to be approachable, fun, and a little subversive.
Six cartoon-style icons on a light grey background: a pink laptop with waves indicating sound, a purple robot with antennae, a green smartphone with a signal icon, a yellow battery with a shocked expression, a purple gear with a play button inside, and a round purple robot with a sad face and tears.
The sticker aesthetic we developed makes Bots & People immediately recognizeable. The team put the brand guidelines perfectly to use and the brand has stood the test of time.
Back to Portfolio Home