HandyHelfer(English: Smartphone Helper) came to the Dreamers for a visual brand identity, asking specifically for my illustration style.
I worked with Dreamers designer Rosalba Porpora to create a visual voice for HandyHelper. They work in sustainability and help people figure out how to recycle their old smartphones. We wanted a very approachable brand, since a lot of people using the app might be new to this tech. We also wanted to communicate the environmental advantages, so there had to be plenty of natural colors and plant-based motifs.
Early sketches of the smartphone characters. I was immediately drawn to the funny shape of a smartphone with the eyes positioned close to the top - it already suggested a long, slightly comic face that seemed approachable. We ended up using the top portion of the character for their logo
We were also experimenting with using road signs at this stage, a motif that eventually faded into the background a bit, but which you can still see in the key visual above.
HandyHelfer(English: Smartphone Helper) came to the Dreamers for a visual brand identity, asking specifically for my illustration style.
I worked with Dreamers designer Rosalba Porpora to create a visual voice for HandyHelper. They work in sustainability and help people figure out how to recycle their old smartphones.
We wanted a very approachable brand, since a lot of people using the app might be new to this tech. We also wanted to communicate the environmental advantages, so there had to be plenty of natural colors and plant-based motifs.
Early sketches of the smartphone characters. I was immediately drawn to the funny shape of a smartphone with the eyes positioned close to the top - it already suggested a long, slightly comic face that seemed approachable. We ended up using the top portion of the character for their logo
I'm deeply proud of the result and the feedback I received from HandyCheck and their users. Scroll down to see my hard work in action!